When DJ Hero was introduced, many considered it a flop because it wasn’t an immediate runaway hit like Guitar Hero.
It turns out, though, that DJ Hero is a hit – it just took a while for the app’s sales to find their groove.
Activision’s Dan Amrich writes:
DJ Hero was dubbed a flop on its release too, but what it needed was time for its audience to find it, a price break, and positive word from both friends and reviews to circulate. October and November were soft, but after the holiday, DJ Hero had hit about 800,000 units; today it’s 1.2 million units and counting, all of which come with a turntable controller. That’s not a flop; that’s the long tail at work. So to suggest a game is a failure because it didn’t sell hundreds of thousands of units in its first 168 hours is pretty ridiculous.
That’s good news for fans of the DJ game – because Activision is already working on DJ Hero 2.
Here’s the preview: