Images of these Roland TR-808 inspired Adidas running shoes have been blowing up on social media over the last few days. The 808 color scheme looks pretty cool, and the shoes even have built-in beatmaking circuitry.
But – unfortunately – you can’t buy them. Here’s why….
The Neely Air | Roland TR-808: Disturb the Peace shoes are a design prototype, created by design agency Neely & Daughters. d
Here’s what they have to say about the design:
When given the opportunity to develop our custom concept/prototype for Mi Adidas, we popped and locked at the chance to create the TR-808 — inspired by the famous Roland TR-808 Rhythm Composer, break dance culture, and “808” (police code for “disturbing the peace.”)
Not only do these kicks look fierce, but brace yourself: They actually. make. beats. The shoes are equipped with volume control and six different pre-programmed settings so you can recreate your favorite scenes from Breakin’ 2: Electric Boogaloo in your mom and dad’s kitchen on a broke down cardboard box from Costco.
WHAT WE DID
WHY IT MATTERED
Though they never hit the production line (the “Just for Kicks” creative challenge – pun intended – was custom design and prototype only), the shoes won accolades and fans around the globe.
While the idea of beatmaking shoes is fun, no speaker that could fit on a pair of shoes could do justice to the 808 sound.
Check them out and let us know what you think of the idea of 808 shoes in the comments!